E-commerce · Bakery D2C
MAGS Bakeworks
A bakery e-commerce store built around how people actually order cakes — by occasion, for a date, often at the last minute.
- Sector
- Bakery D2C
- Discipline
- E-commerce
- Deliverables
- 6 items
- Handover
- In the client's name
What we built
The work
MAGS Bakeworks needed more than a product list. Bakery buying is occasion-driven and time-sensitive: a customer isn't browsing, they're ordering for Saturday.
We restructured the catalogue around occasions rather than categories, added a scheduled delivery system so customers pick the date at the point of purchase, and built a custom cake order form for requests the catalogue can't cover.
Built with
Occasion-first navigation
Categories organised by when people buy, not by product type.
Date-aware checkout
Delivery scheduling built into the purchase flow.
Custom order path
A form for cakes the catalogue cannot cover.
Similar problem?
Let's talk
about yours
Book a free 30-minute call. We'll tell you honestly whether this approach fits your business.
No obligation. If we're not the right fit we'll say so.